And to Madyan (We sent) their brother Shu'aib. He said: O my people! serve Allah, you have no god other than Him; clear proof indeed has come to you from your Lord, therefore give full measure and weight and do not diminish to men their things, and do not make mischief in the land after its reform; this is better for you if you are believers:

And if your Lord had pleased, surely all those who are in the earth would have believed, all of them; will you then force men till they become believers?

And if your Lord had pleased He would certainly have made people a single nation, and they shall continue to differ.

O people! guard against (the punishment from) your Lord; surely the violence of the hour is a grievous thing.

O people! guard against (the punishment of) your Lord and dread the day when a father shall not make any satisfaction for his son, nor shall the child be the maker of any satisfaction for his father; surely the promise of Allah is true, therefore let not this world's life deceive you, nor let the archdeceiver deceive you in respect of Allah.

Say: Surely my Lord amplifies the means of subsistence for whom He pleases and straitens (for whom He pleases), but most men do not know.